Privacy Policy & Personal Data Protection

Opak Cellar Limited is strictly committed to protecting your personal privacy and data. This Privacy Policy outlines how we collect, use, store, and safeguard your personal information in full compliance with the Hong Kong Personal Data (Privacy) Ordinance (PDPO).

Data Collection

To register as a customer and provide our services, we may collect necessary personal data. This includes, but is not limited to, your name, address, email, phone number, date of birth, gender, and age. If you are unable or unwilling to provide accurate information, we may not be able to process your orders or continue providing our services.

How We Use Your Personal Data

By using our services, you agree that we may collect, process, and store your data for the following purposes:

• Processing your registered customer applications and providing requested services.
• Normal management, operation, and maintenance of our website and applications.
• Processing purchase orders, including verifying payment details and status.
• Providing irregular updates, including details of our retail business and related promotional offers.
• Improving existing services and conducting research on service enhancement measures.
• Investigating complaints and suspected fraudulent transactions.
• Prevention and detection of crime, and conducting disclosure and behavioral analysis in accordance with the law.
• Direct marketing purposes (only upon obtaining your consent or when you have not objected), via email, phone, SMS, or other available channels.

Your Data Protection Rights

Under the PDPO, you have the right to:

• Access and view any personal data we hold about you.
• Request corrections to any inaccurate or incomplete personal data.
• Opt out of receiving direct marketing communications from us at any time.